Tuesday, September 16, 2014

Assignment #1 Part 2

Maker Studios





Maker Studios inc. is an American network comprised of multiple channels. It was founded in 2009 by Lisa Donovan, Danny Zappin, Scott Katz, Kassem G, Shay Carl, Ben Donovan, and Philip DeFranco. Early on Maker Studios got its start by producing Youtube videos with other channels like Timothy DeLaGhetto and Epic Rap Battles of History. Maker Studios is also well known for its sub-network Polaris. Polaris is the production home to several talented and not so talented Youtubers who focus specifically on video games. This sub-network is what brings viewers everything from gaming critiques and reviews, to let's plays, to music about video games. Most major video game channels on Youtube are signed to Polaris: PewDiePie, Markiplier, TotalBiscuit, Angry Joe, Jontron and the Game Grumps to name a few. In June 2012 Maker Studios boasted over 1,000 partnered Youtube channels that attained over 1.1 billion views for that month. Furthermore these channels gained 90 million subscribers as well. Maker is even partnered with actual celebrities like Robert De Niro and Snoop Lion. On March 24th, 2014 Maker Studios sold itself to The Walt Disney Company for a cool $500 million with the price increasing to $950 million if the company continued to earn projected profits. This venture essentially cemented Maker Studios as the most powerful Youtube network.





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